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The Masters of Makeover

We designed a website that provides a simple and effective user-experience. In addition, we made sure the phone number and contact forms were on every page to help drive user-engagement with the site. This works effectively on mobile, laptop or desktop with immediate load times to improve the ranking with the search engines like Google and Bing. We also included a list of local clients directly on the homepage to show potential clients that they are truly a local business.

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Local Logos – Homepage features regional client logos to prove trusted relationships in Leelanau and Grand Traverse.
Testimonials – Real reviews highlight workmanship and service quality for residential and commercial projects.
Service Map – Service map shows locations in Leelanau County and Grand Traverse County to show potential customers where they do business.
Landing Pages – Custom pages align to services and towns to capture local searches and intent.

Local Visibility

On-page signals target Leelanau County searches for interior painting, exterior painting and commercial coatings. Town-specific landing pages, internal links and structured data help rank while channeling traffic into quotes and consultations.

Lead Optimization

Click-to-call phone number and simple forms appear on every page to reduce friction. Mobile-first layouts keep actions visible, turning browsing into quote requests from homeowners and property managers who need fast responses.

Unified Branding

Local client logos, photographed work and testimonials build trust earned over 15 years. Consistent branding extends to ads and print, matching the website’s color-forward style to reinforce recognition across neighborhoods and job sites.

Fast and Secure

Cloudflare firewall and CDN deliver fast loads and bot protection. The Avada framework keeps updates reliable so pages remain quick on phones, improving engagement and supporting better placement in Google and Bing.

The Result

Fortified Coatings now presents a colorful, professional site that reflects craftsmanship and makes contacting the team effortless. Local landing pages and credibility elements drive qualified leads from Leelanau County searchers.

The result is a scalable painting contractor website that ranks locally, showcases proven work and converts more visitors into estimates.