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Fresh Brand Baked

Traverse City based Old Mission Bakery wanted a refreshed online presence that matched the warmth of their products. We redesigned their Shopify store with vibrant visuals, updated content, and engaging features to showcase their brand story.

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Shopify Redesign – Reworked the brand with a colorful, modern layout and updated product displays.
Hero Video – Added a homepage video to create an inviting first impression and unique atmosphere.
Product Updates – Improved product photography, updated details, and refreshed shipping costs for clarity and accuracy.
Email Templates – Designed branded email templates for consistent communication and marketing outreach.

Brand Refresh

A more colorful design and improved product visuals highlight the bakery’s personality while strengthening recognition across digital channels and search engines.

Customer Clarity

New graphics explain shipping schedules and delivery locations, ensuring customers understand order timelines and improving SEO relevance for local delivery terms.

Engaging Media

Homepage hero video immerses visitors in the bakery’s story, creating a stronger emotional connection and increasing engagement with the site.

Storytelling Page

The new About page shares the bakery’s history, growth, and vision, building trust and improving long-term customer loyalty through authentic storytelling.

The Result

Old Mission Bakery’s Shopify store now reflects its brand with a warm, modern design and stronger communication tools. Customers enjoy a clearer, more engaging online experience.

The result is a vibrant Shopify site that combines brand storytelling, clear information, and visual appeal to strengthen customer trust and loyalty.