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Craftsmanship Meets Modern Design

Green Shield Builders needed a responsive WordPress site that showcases old-world craftsmanship with contemporary design across Northern Michigan. We launched an Avada build with immersive visuals, clear services and a custom homepage animation.

Visit Website

Remodel Animation – Homepage video transitions from blueprint to finished space to demonstrate process and quality.
SEO Targeting – Built to rank for Northern Michigan and Traverse City searches and attract qualified leads for commercial and residential projects.
Mobile Design – Website is designed for mobile, desktop and tablet to improve the user-experience and maximize ranking in Google SERPs.
Design Portfolio – Large hero images, technical specs and galleries with three featured projects highlighted.

Local Visibility

Structured keyword content targets Northern Michigan and Traverse City for remodeling and new construction. Internal linking and on-page signals strengthen rankings for custom home builder terms and neighborhood searches while channeling traffic into project showcases.

Approachable Luxury

High-end presentation without feeling inaccessible. Spacious layouts, disciplined typography and large photography communicate excellence while the overall branding keeps the experience welcoming for homeowners exploring remodels or ground-up builds.

Service Depth

Dedicated pages explain construction, engineering, and design services along with remodeling capabilities. Clear scannable sections answer common questions, outline deliverables and connect visitors to relevant projects.

Conversion Engine

Sitewide forms on every page reduce friction from inspiration to inquiry. The SEO draws in new traffic while featured projects and related links keep visitors engaged until they are ready to request a consultation.

The Result

The Green Shield Builders site blends luxury visuals with structured SEO to attract regional prospects and guide them from discovery to consultation. Avada on WordPress and Cloudflare performance keep pages fast and secure as the portfolio grows.

The result is a high-end yet welcoming website that showcases craftsmanship, ranks for Northern Michigan searches and converts qualified traffic into leads.