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Real Estate Web Design For the User

Wolff Properties needed a launch-ready site for a new Traverse City agency. We built a fast Avada WordPress platform with IDX search, brand updates and scalable team storytelling.

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IDX Search – MLS integration delivers accurate listings and filters for efficient property discovery.
Multiple Agent Support – IDX Package supports multiple agents and their listings so that it can grow with their agency.
Team Profiles – Bios with accordion expansions show achievements and memberships in depth.
Client Accounts – Clients can make accounts to track their property listings directly on the website.

Local SEO

Structured content targets Traverse City and Northern Michigan searches including neighborhoods and property types. Semantic headings, internal links and schema markup strengthen visibility for real estate queries like agents, buyer guides and listing searches across mobile and desktop.

Waterfront Focus

Homepage quick-search tiles for waterfront, condos and new construction align with buyer intent. Content promotes shoreline living in Grand Traverse Bay, emphasizing lifestyle, walkability and access. Category pages nurture long-tail searches for lakefront homes and condo communities to increase qualified inquiries.

Branding

The Wolff Pack brand humanizes expertise. Team pages pair headshots with concise bios and expandable achievements, certifications and associations. Reviews reinforce credibility for first-time buyers and relocating clients evaluating agents in a competitive Traverse City market where trust and speed matter.

User Experience

Clear filters, scannable cards and mobile-first layouts reduce friction from search to inquiry. Sticky calls to action, saved search prompts and lightweight page loads convert browsing into showings without sacrificing MLS accuracy or performance for users on slower connections or older devices.

The Result

Wolff Properties now has a modern real estate platform that scales with new agents and evolving inventory. The site blends brand personality with fast, accurate IDX search to convert interest into inquiries. Local SEO lifts discoverability across Traverse City and Northern Michigan.

The result is a scalable Wolff Pack website that showcases waterfront living, ranks for local searches and turns listing views into qualified leads.