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A New Foundation

Midlake Builders needed a responsive, high-end WordPress site that reflects their custom home craftsmanship in Elk Rapids and Northern Michigan. We delivered a WordPress Avada design focused on stunning visuals, clear process guidance and measurable growth.

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SEO Targeting – Built for Elk Rapids and Traverse City searches to grow qualified organic traffic and local visibility.
Home Guide – Lead magnet that delivers a building guide in exchange for email to capture high-intent prospects.
Project Portfolio – Large hero images and detailed specs with immersive galleries that showcase premium craftsmanship.
Featured Projects – Three marquee builds elevated to the top of the page to direct attention and inspire inquiries.

Luxury Presentation

High-impact photography, strong typography and spacious layouts elevate brand perception. Galleries and project specs communicate quality, materials and scale that resonate with high-end clients evaluating custom home partners.

Local Visibility

Location pages, internal links and schema target Elk Rapids, Traverse City and Northern Michigan. Content architecture aligns with homeowner intent to rank for custom home builder searches and convert discovery into consultations.

Accelerating Leads

Homepage pathways prioritize portfolio viewing, the building guide and contact. Clear calls to action with low-friction forms streamline consultations while reinforcing trust with process details and reviews.

Performance & Security

Midlake is protected by Cloudflare’s firewall and CDN reduce latency, block bots and safeguard sessions. Avada on WordPress provides reliable updates and responsive performance across devices to protect speed and usability.

The Result

The Midlake Builders site pairs luxury visuals with structured SEO to attract regional prospects and guide them from inspiration to inquiry. The platform has scaled for years by adding projects, improving rankings and generating steady leads.

The result is a high-end, locally optimized website that showcases craftsmanship, captures qualified traffic and converts more Northern Michigan homeowners.