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Handy Brand, Locally Recognized

Traverse Handyman needed a name, brand, and single-page website that emphasizes local SEO for Google My Business search results and builds instant recognition in Traverse City, Michigan. We created everything to feel personal, visible and trustworthy.

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Name Strategy – Brainstormed and selected “Traverse Handyman” to rank in Google Search and Google Local for handyman services.
Logo & Brand Identity – Designed a fun logo usable on the website, vehicles, and marketing to grow street-level brand awareness.
Single-Page WordPress – Built a fast, colorful page with local Traverse City photos that connect visitors to their hometown.
Simple Contact Form – Conversion-focused contact form anchored at the bottom for easy inquiries.
Service Showcases – Photo-rich sections highlight common handyman services for quick scanning on mobile and desktop.

Local SEO Visibility

Exact-match naming plus on-page signals increase rankings for “Traverse City handyman” and nearby terms, improving discovery in Google Maps and local packs.

Brand Recognition

The playful logo appears on the site, truck, and print, creating repeated exposure that makes the handyman instantly recognizable around town.

Trust Signals

Owner photo beside the logoed truck humanizes the brand, boosting credibility and reinforcing the “I’ve seen that truck” familiarity that drives calls.

Honey-Do List

A friendly checklist that helps visitors relate and remember to book smaller jobs.

The Result

Traverse Handyman now has a memorable brand and a single-page site that ranks locally, feels neighborly, and turns visitors into leads. The experience is simple, fast and human.

The result is a recognizable Traverse City handyman brand that earns trust, captures local seo searches and converts with a single page.