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Fertilizer for the Web

Green Team, a subsidiary of TruNorth Landscaping, needed a digital presence that showcased its lawn care and pest control services across Grand Traverse and Leelanau County. We designed a new WordPress website that balances unique branding with technical features to support long-term SEO growth.

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Custom WordPress Build – Developed a fast-loading site with a clean, mobile-friendly design tailored for an exceptional company.
SEO Growth – Keyword-driven blog posts are built on a simple template system, allowing consistent content creation that grows rankings for lawn care and pest control terms.
Newsletter Integration – Connected signup forms directly into Mailchimp, allowing blog distribution and consistent audience engagement.
Robotic Mower Promotion – Highlighted robotic mowers with videos and subscription pricing options displayed directly on the page to convert users.

Mascot Creation

Designed a custom character based on the Green Team logo for use on the website, marketing and vehicles.

Email Marketing

Mailchimp integration ensures every blog post reaches subscribers, building brand awareness and driving recurring traffic back to the website.

Google Analytics

Custom Google Analytics setup that shows easy to read reports and metrics so Green Team can evaluate and improve their online presence.

Clean Iconography

Icon-based design on the website creates a clear and fast user journey, ensuring customers quickly find relevant services on both desktop and mobile.

The Result

Green Team now has a WordPress site that supports scalable growth with SEO-focused blogging, clear service pages, and engaging brand elements. The platform combines technical efficiency with unique branding for measurable results.

The result is a conversion-ready lawn care website designed to grow traffic, improve visibility and increase customer acquisition across northern Michigan.