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The Perfect Temperature

K&K Heating and Cooling needed to move away from an unsupported proprietary CMS. We designed a brand-new WordPress website that highlights their services, brand, and local community values.

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WordPress Build – Developed a modern, easy-to-manage site with strong SEO architecture.
Extensive Service Pages – Added detailed product and service pages targeting Elk Rapids and surrounding communities for maximum local SEO.
Brand Imagery – Featured vehicles and branded visuals throughout the site to reinforce recognition and trust.
Financing Integration – Highlighted financing options across pages to support customers investing in large HVAC systems.

Brand Trust

Branded trucks and signage imagery connect the website to real-world visibility, reinforcing recognition and trust with local customers.

Local SEO

Expanded service and product pages optimized for Elk Rapids and nearby areas, helping the company rank for heating and cooling searches in multiple communities.

Customer Support

Prominent financing options encourage conversions by making major purchases like furnaces and air conditioners more accessible to homeowners.

Community Impact

Showcased the “Neighbors Helping Neighbors” program, emphasizing the company’s commitment to giving back through local nonprofit support.

The Result

K&K Heating and Cooling now has a professional WordPress site that supports growth, trust, and local visibility. The new design connects their brand to both online and offline recognition.

The result is a locally optimized HVAC website that blends trust, community focus and strong SEO to attract customers across Elk Rapids and beyond.